Digital Marketing Specialist
Há 3 dias
About Us
Nestlé Business Services (NBS) is a key player in the Nestlé Group, providing financial, HR, integrated marketing services, and consumer engagement services to support Nestlé's global operations. We are a multicultural and diverse team of professionals passionate about digital innovation and continuous process improvement. Our ideal candidate is an eager learner, a team player, digitally savvy, with an entrepreneurial mindset, and able to thrive in a fast-paced environment.
Position Summary
The NBS Integrated Marketing Services team seeks a Digital Marketing Specialist - Campaign Deployment to deliver exceptional customer experiences for Nestlé's clients by deploying campaigns across various communication channels. Your responsibilities will include working with Nestlé brands to create email, push notification, and SMS campaigns based on defined strategies; designing HTML content using templates and making revisions as needed; implementing database segmentation on email marketing tools; creating customer journeys according to brand guidelines; and monitoring campaign performance while ensuring deliverability and analyzing key performance indicators (KPIs).
What Will Make You Successful
To excel in this role, you should have a bachelor's or master's degree in marketing, digital marketing, communication design, design & multimedia, information management, or a related field. Experience with email marketing tools such as MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, etc., is essential. Additionally, you should possess knowledge of HTML or CSS and proficiency in English. Analytical skills and the ability to quickly learn new technologies and methods are also vital. Knowledge of marketing automation and customer journey creation is a plus.
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