Digital Marketing Automation Expert
Há 5 dias
Overview
FedEx is a leading express transportation company with a strong presence in over 220 countries and territories. We are committed to delivering exceptional customer service and innovating through digital technologies.
About the Role
We are seeking an experienced Digital Marketing Automation Expert to join our team. As a key member of our marketing department, you will play a critical role in setting up and executing email campaigns, designing and configuring advanced automation workflows, and integrating marketing platforms to ensure seamless data flow.
Main Responsibilities
• Set up email campaigns and email journeys in Salesforce Marketing Cloud
• Process European & local adaptations and testing of emails & campaigns
• Test & monitor program success rates
• Design, build, and configure advanced automation workflows across multiple channels
• Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Salesforce Marketing Cloud, and other systems to ensure seamless data flow and enhanced campaign functionality
• Support campaign audience selection: Utilize tools like Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns
• Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns
Requirements
We are looking for an individual with advanced knowledge of Salesforce Marketing Cloud, including hands-on experience with technical features, configuration options, and API integrations. In-depth understanding & experience with AMPScript / SSJS (server-side javascript), SQL, and email HTML is essential. Additionally, you should have experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization.
Benefits
FedEx offers a competitive salary of $85,000 - $110,000 per year, depending on experience. We also provide training to get you started and on-the-job learning opportunities, extensive learning resources to further develop your skills and knowledge, Tuition Assistance Program (*applicable for FedEx positions with a permanent contract), Employee Assistance Program for you and your family in difficult life situations, Employee reduced-rate shipping, Great career opportunities, and FedEx is one of the world's most admired companies and trusted brands year after year.
Our Culture
FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970s.
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