Customer Data Insights Specialist

Há 1 mês


Porto, Porto, Portugal Adecco Recruitment Tempo inteiro

**About the Role**

Adecco Recruitment is seeking a skilled Marketing Analyst to join our team in Porto. As a key member of our marketing team, you will be responsible for analyzing customer data to drive engagement strategies and optimize campaign performance.

Key Responsibilities:

  • Analyze customer data from various sources to identify trends, behaviors, and insights that drive engagement strategies.
  • Develop and manage audience segments based on customer data to tailor marketing strategies and campaigns to specific customer groups.
  • Support marketing automation by developing and managing data-driven strategies, including segmentation, lead scoring, and personalized campaigns.
  • Create and maintain dashboards and reports that provide actionable insights into customer engagement metrics and campaign performance.

Requirements:

  • Expertise in data analysis tools, including SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI.
  • Experience with marketing automation platforms, including Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud.
  • Strong analytical skills, with the ability to interpret complex data sets and provide actionable insights.
  • Excellent communication and reporting skills, with the ability to create clear, concise reports and presentations for technical and non-technical stakeholders.

What We Offer:

  • The opportunity to work with a leading recruitment agency in a dynamic and fast-paced environment.
  • A competitive salary and benefits package.
  • The chance to work with a talented team of professionals who are passionate about marketing and data analysis.


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