Digital Marketing Strategist

Há 1 mês


Lisboa, Lisboa, Portugal Spider Labs Inc. Tempo inteiro
Global Marketing Specialist Job Description

We are seeking a highly skilled Global Marketing Specialist to lead and enhance our marketing operations. This role focuses on improving SEO, optimizing landing pages, and driving lead acquisition.

Key Responsibilities:

  • Drive the overall marketing efforts for Spider AF, from prospecting new clients to supporting the sales process.
  • Develop and execute SEO strategies, including content creation, keyword selection, and writer instructions.
  • Conduct numerical analysis using GA4, Google Search Console, and other SEO tools to measure performance and make data-driven decisions.
  • Implement Landing Page Optimization (LPO) strategies, including A/B testing and optimization to improve conversion rates (CVR) and reduce abandonment rates.
  • Guide designers and developers in enhancing the first view and overall user experience using tools like Figma and Crazy Egg.
  • Operate and manage the organic acquisition, social ads, ad networks, and other lead generation strategies.
  • Create and manage listing ads, meta ads, and other advertising creatives.

Qualifications:

  • Experience:
    • Minimum of 2 years in SEO and landing page optimization (LPO).
    • At least 2 years of B2C or B2B marketing experience.
    • Proven track record in managing Google ads, social media ads, and other digital advertising platforms.
    • Proven experience in growing advertising landing pages and products through the entire marketing process.
  • Skills:
    • Proficient in analyzing numerical data and planning new marketing strategies.
    • Experience with tools such as Semrush, GA4, Google Search Console, Crazy Egg, and Hubspot.
    • Strong English proficiency for communication with international teams.

Salary and Benefits: From €30,000 per year.

About Us: Spider Labs Inc. is a leading company in the field of marketing operations. We are looking for a talented individual to join our team and contribute to our success.



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