Digital Transformation Lead
3 semanas atrás
dentsu is a leading media and marketing services company, committed to helping clients connect with consumers through powerful digital experiences.
Job DescriptionWe are seeking an experienced Digital Lead to join our team in this exciting role. As a key member of our digital marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth and deliver exceptional results for our clients.
Your primary focus will be on defining the digital marketing strategy, identifying goals and KPIs, defining audiences, and identifying channels and buying types. You will also manage relationships with teams and clients, coordinate and delegate campaign setup, implementation, and structuring across various platforms, including Google Ads, Paid Social, Display, Affiliation, and other existing biddable platforms.
You will present data-driven narratives to solve problems, discover tracking needs to ensure measurement of all digital marketing activities, design creative formats plans, and validate requirements. Additionally, you will monitor and optimize digital marketing campaigns, manage automated rules, understand dashboards with aggregated data from different sources, and report results with quantitative and qualitative data.
This is an excellent opportunity to work in a multifaceted team with experience in various branches of digital marketing and collaborate with other units of the Dentsu group.
RequirementsTo succeed in this role, you will need:
- 3 years' experience leading a team and clients
- Track record in leading, motivating, and developing teams
- Solid knowledge of Analytics and attribution models
- Focus on clients' business and clear understanding of KPI definition and control
- Experience using tools related to digital marketing activity (Meta Business Manager, Google Ads, Google Analytics 4, Google Tag Manager, Google Campaign Manager, Microsoft Office Excel, Microsoft Power Point)
- Bachelor's Degree in Management or Marketing degree (preferred)
We offer a dynamic work environment, 22 days of holidays + 3 wellness days + Birthday day off, healthcare insurance for you, and more. We value diversity and inclusion and are committed to creating a workplace that reflects the communities we serve.
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