Digital Health Transformation Leader
4 semanas atrás
Sword Health is a pioneering digital health company that aims to revolutionize pain management and improve women's health.
We're seeking a talented Growth Marketing Manager to join our team in the US. As a key member of our marketing department, you'll be responsible for developing and executing growth marketing strategies and content to drive member enrollments, activation, and program completion across our clients, key employers, and health plans.
Your primary focus will be on designing and executing data-driven marketing experiments to improve enrollment conversion rates across channels, analyzing key marketing channel performance, and identifying growth opportunities. You'll also work closely with our Customer Success team to identify and influence top client opportunities to drive enrollments.
Key responsibilities include developing high-impact B2C customer acquisition campaigns, designing and executing member engagement and activation campaigns, and creating a 2025 marketing calendar, including key campaigns and product GTM. You'll collaborate with our internal design team, marketing operations, growth marketing, brand marketing, data, customer success, and clinical teams to ensure flawless campaign execution.
To succeed in this role, you'll need 3+ years of hands-on full-funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high-growth startup or top-tier consulting company or agency. You should be analytical, strategic, and able to work effectively with cross-functional teams.
Key qualifications include expertise in analytical tools, including Looker and Google Sheets, knowledge of statistical principles and test design, and experience with Mixpanel. You should be self-motivated, have a bias for action, and be able to work in the EST or CST time zone. We're looking for a creative and analytical thinker who is passionate about solving problems and improving women's health.
In this role, you'll have the opportunity to work alongside 800+ talented colleagues, spanning two continents, and contribute to a remarkable mission and value-driven environment that is loved by our growing team. If you're passionate about digital health, growth marketing, and women's health, we'd love to meet you.
Key Responsibilities:
- Develop and execute high-impact B2C customer acquisition campaigns
- Design and execute data-driven marketing experiments
- Analyze key marketing channel performance
- Identify growth opportunities
- Create a 2025 marketing calendar
- Collaborate with internal teams
Requirements:
- 3+ years of growth marketing experience
- Expertise in analytical tools
- Knowledge of statistical principles
- Experience with Mixpanel
- Self-motivated and analytical thinker
- Passionate about women's health
What We Offer:
- Comprehensive health, dental, and vision insurance
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist
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