Digital Marketing Strategy Director

1 semana atrás


Lisboa, Lisboa, Portugal Emma The Sleep Company Tempo inteiro

**About Emma The Sleep Company**

We're a leading sleep solutions provider dedicated to delivering exceptional products and services. As our Digital Marketing Strategy Director - Global Search Growth, you'll play a pivotal role in driving the strategic development and execution of our paid search campaigns across diverse international markets.

**Job Summary**

As a seasoned digital marketing professional, you'll lead a talented team of paid search specialists, fostering a culture of innovation and collaboration. Your primary focus will be on developing comprehensive paid search strategies tailored to various regional markets, ensuring alignment with overall business objectives and local consumer behavior.

**Key Responsibilities**

Strategic Leadership: Develop and implement comprehensive paid search strategies, aligning with overall business objectives and local consumer behavior.

Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.

Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.

Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.

Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.

Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.

Data Science and Attribution: Work closely with attribution data scientists to refine multi-touch and media mix attribution models.

Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.

Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.

**Benefits and Salary**

The estimated annual salary for this position is €120,000 - €150,000 based on industry standards and your experience. Our company offers a comprehensive benefits package, including health insurance, retirement plan matching, and generous paid time off.



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