Strategic Brand Marketing Professional
Há 4 dias
A seasoned professional with a minimum of 4 years of experience in brand and trade marketing, responsible for developing and executing country-level strategies that align with global marketing guidelines.
Key Responsibilities:- Brand Strategy & Implementation
- Develop and execute brand strategies in line with country goals for the short and long term.
- Align country-level plans with global marketing strategy, ensuring consistency in brand positioning and messaging.
- Develop and implement the brand communication plan, covering both offline and online channels.
- Drive local sponsorship and PR initiatives, ensuring brand visibility and positive engagement with target audiences.
- Own the brand innovation plan and implementation, ensuring differentiation and market competitiveness.
- Monitor market trends, competitor activities, and consumer insights to identify opportunities and threats.
- Trade Marketing Strategy & Implementation
- Develop and execute a trade marketing strategy to drive brand presence and sales growth in key channels (Horeca, modern trade, traditional trade, etc.).
- Lead the development and execution of in-store visibility plans (on trade and off trade), ensuring strong brand presence at the point of sale.
- Define and execute promotional activities, working closely with sales teams to maximize effectiveness.
- Track trade marketing performance and continuously optimize based on data-driven insights.
- Brand P&L Management
- Own and manage the brand P&L, ensuring volume, revenue, and brand profitability targets are met.
- Analyze actuals vs. budget performance and work closely with the commercial team to develop corrective action plans when necessary.
- Optimize marketing spend to maximize ROI while ensuring cost efficiency.
- Sales Support & E-commerce Strategy
- Work closely with the sales team to provide brand and trade marketing support, including POS materials and training.
- Develop and implement the local e-commerce strategy (both from a sales and brand perspective) in collaboration with the sales team and in line with global guidelines.
- Oversee the strategy and execution for other marketplaces, ensuring brand consistency and sales growth.
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