Head of Global Marketing

Há 3 dias


Lisboa, Lisboa, Portugal Aptoide Tempo inteiro
Job Description

Aptoide is seeking a seasoned Head of Global Marketing to lead our marketing strategy and drive growth, brand awareness, and customer acquisition.

As the Head of Global Marketing, you will be responsible for developing and executing a comprehensive global marketing strategy that aligns with business objectives and drives user acquisition, retention, and revenue growth.

You will lead a talented team of marketers across multiple disciplines, including digital marketing, PR, content, performance marketing, brand development.

The ideal candidate is a tech-savvy marketer with experience in the mobile app space, with a passion for growth marketing, thriving in a fast-paced and innovative environment.

  1. Develop and implement a comprehensive global marketing strategy that aligns with business objectives and drives user acquisition, retention, and revenue growth.
  2. Define key marketing initiatives and KPIs across digital marketing, product marketing, events, and partnerships.
  3. Collaborate with company management and cross-functional teams to align marketing with broader company goals.
  4. Lead and mentor a marketing team across various functions.
  5. Foster a culture of creativity, accountability, and innovation, while setting clear performance expectations.

The successful candidate will have a proven track record in marketing for tech companies, ideally in mobile apps, gaming, or SaaS, with experience leading marketing strategies across both Android and iOS ecosystems.

A strong understanding of performance marketing, user acquisition strategies, and brand building is essential.

The ideal candidate will have exceptional analytical skills with a data-driven approach to marketing decisions, and the ability to balance long-term brand strategy with short-term performance marketing needs.

A strong sense of design and brand identity is a plus.

Excellent verbal and written English communication skills are required, with the ability to craft compelling marketing messages and collaborate cross-functionally.

Proficiency in marketing automation tools, analytics platforms, and ad management platforms is necessary.


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