Head of Marketing
Há 1 mês
Connext is a protocol for cross-domain intents, focused on L2-L2 communication. Our mission is to enable seamless interaction between blockchains at unprecedentedly low price and latency, settling via canonical bridges for the best possible security.
The RoleWe're seeking a talented and self-driven Head of Marketing to support Connext on its growth journey. This is an exciting opportunity to be a part of our evolving marketing team, with the goal of making a big impact on Connext's growing community base, and to contribute to the success of a quickly growing, high-tech start-up company that is making big waves in the blockchain industry.
Key Responsibilities- Develop and refine a powerful brand narrative and communication strategy, working closely with the executive team.
- Lead the creation and distribution of marketing content tailored to Ethereum developers, monitoring industry trends, market dynamics, and competitive landscapes, and providing actionable insights to inform strategic decisions.
- Act as a bridge between marketing, product development, and BD to ensure cohesion in strategy, developing methods to capture user and integrator feedback through surveys and user testing, translating the outcomes into actionable insights.
- Provide clear, concise briefs to our Head of Product on marketing requirements, identified personas, and positioning, working closely with our development team to align expectations on timelines and marketing narratives.
- Spearhead the development of inbound lead acquisition, partner marketing, and growth marketing strategies, working closely with ecosystem partners and business relationships to develop and execute co-marketing campaigns.
- Create and execute on marketing-related events and/or content on Twitter, Medium, and other platforms, including regular copywriting and content creation.
- Define marketing goals, KPIs, and budget allocation, ensuring efficient resource allocation, and utilizing a data-driven approach to track campaign performance and optimize conversion rates.
- 4+ years in a marketing role within a B2B or B2D tech product or service company, with a focus on Web3.
- Deep understanding of the Web3 landscape, especially EVM chains and their ecosystems.
- Demonstrable ability to produce high-quality written content targeted at Web3 developers.
- Ability to develop and execute effective marketing strategies aimed at engaging and converting Web3 developers.
- Strong written and verbal communication skills, allowing you to effectively manage partner relationships and create new opportunities with ecosystem partners.
- Proficiency tracking campaign performance and optimizing conversion rates.
- The opportunity to make your mark on a quickly growing and impactful startup.
- Passionate colleagues and a very diverse, dynamic team.
- The ability to work anywhere you want.
- Competitive salary & ownership.
- Off-sites that bring the whole team together semi-annually.
Connext is committed to creating a diverse environment and is proud to be an equal opportunity employer. This means we continually celebrate the diverse community different individuals cultivate. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
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