Data Insights Specialist

Há 6 dias


Leça do Bailio, Porto, Portugal FedEx Tempo inteiro

At FedEx, we're seeking a Data Insights Specialist to join our team. As a key member of our marketing department, you will play a crucial role in analyzing customer data from various sources, including CRM systems, web analytics, and social media.

Your primary responsibility will be to collect, analyze, and interpret customer data using tools like SAS, Alteryx, and Databricks. You will identify trends, behaviors, and insights that drive engagement strategies, and develop audience segments based on customer data.

You will work closely with our marketing automation team to develop and manage data-driven marketing automation strategies, including segmentation, lead scoring, and personalized campaigns. Your goal will be to enhance customer engagement and conversion rates through actionable insights.

To succeed in this role, you'll need expertise in data analysis tools and platforms such as SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI. Experience with marketing automation platforms, including Relay42, HubSpot, Marketo, or Salesforce Marketing Cloud, is also essential.



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