Marketing Automation Specialist

2 semanas atrás

Porto, Porto, Portugal Federal Express Corporation Eu Tempo inteiro

Marketing Automation Specialist

We are seeking a skilled Marketing Automation Specialist to join our team at Federal Express Corporation Eu. As a Marketing Automation Specialist, you will play a key role in designing, building, and configuring advanced automation workflows across multiple channels, using modern orchestration tools like Asana, Percolate, Relay42, and Salesforce Data Cloud.

Key Responsibilities:

  • Enable the wider marketing organization to design, build, and configure advanced automation workflows across multiple channels.
  • Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Relay42, Salesforce Marketing Cloud, and other systems to ensure seamless data flow and enhanced campaign functionality.
  • Support campaign audience selection: Utilize tools like Relay42 and Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
  • Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns.
  • Conduct Technical Training and Documentation: Provide technical training and support to marketing teams on the use of tools like Asana, Percolate, Relay42, and Salesforce Marketing Cloud. Develop and maintain documentation for processes, workflows, and system configurations.

Requirements:

  • Demonstrated Technical Expertise in Marketing Automation Tools: Advanced knowledge of Asana, Percolate, Relay42, and Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options, and API integrations.
  • Experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization.
  • Advanced Workflow Design: Skilled in designing and implementing automation workflows, including trigger-based campaigns, dynamic content, and multi-step customer journeys.
  • Problem-Solving and business partnership: Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
  • Technical Communication and Documentation: Ability to communicate complex technical concepts clearly and effectively, and to create detailed documentation for system configurations, processes, and best practices.
  • Degree in Marketing, Communication, or a related field.
  • Experience in (online) marketing is desirable.
  • Demonstrated experience of project and event management.
  • Excellent verbal and written communication skills.
  • Good PC & Microsoft office skills (especially PowerPoint and Excel).

What We Offer:

  • Attractive compensation package.
  • Training to get you started and on-the-job learning opportunities.
  • Extensive learning resources to further develop your skills and knowledge.
  • Tuition Assistance Program (*applicable for FedEx positions with a permanent contract).
  • Employee Assistance Program for you and your family in difficult life situations.
  • Employee reduced-rate shipping.
  • Great career opportunities.
  • FedEx is one of the world's most admired companies and trusted brands year after year.

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