Marketing Campaign Specialist

4 semanas atrás


Lisboa, Lisboa, Portugal Zendesk, Inc. Tempo inteiro
Job Title: Campaign Marketing Specialist

At Zendesk, Inc., we're seeking a skilled Campaign Marketing Specialist to join our award-winning marketing team. This role involves crafting and implementing outbound programs to reach prospects and drive meetings, opportunities, and pipeline.

Key Responsibilities:
  • Support business development and sales organization in content initiatives to build and update email copy and phone conversation scripts.
  • Help manage an effective and transparent content library within Outreach.io.
  • Partner with the Business Development team leads and managers to regularly report on and provide insights on content updates, rep engagement, and efficiency.
  • Maintain reporting and analytics dashboards to report on content program performance, identify risks, and areas for improvement.
  • Own and contribute to EMEA adaptation and execution of global prospecting programs and sales plays.
Requirements:
  • 2+ years experience in SaaS marketing role with at least 1 year in content creation, sales enablement, or a quota-carrying sales role.
  • Proven success in crafting and implementing lead generation or sales strategies, based on email, phone, and social media touchpoints.
  • Understanding of B2B customer lifecycle and sales process, how to uncover new business opportunities to build demand and help expand existing business.
  • Excellent written and strong verbal communication skills in English, additional European language knowledge is a plus.
  • Analytical approach and strong project management skills.
  • Experience building campaigns with Outreach.io and/or similar prospecting tools, or familiarity with Salesforce, Tableau, and Google Looker Studio is a plus.
About Zendesk, Inc.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital-first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk, Inc. is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk, Inc. are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.



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