Growth Strategist

Há 5 dias

Coimbra, Coimbra, Portugal Phiture Tempo inteiro
Key Responsibilities

• Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.• Design, implement, and operate Canonical marketing technology stack, a dozen of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).• Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.• Develop and track OKRs and conversion rates across the marketing and revenue funnels.• Optimise lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.

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