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Senior Marketing Strategist
2 meses atrás
About the Role
We're seeking a Senior Marketing Manager to develop marketing strategy and go-to-market plans at a global level for our security and compliance portfolio. This is a hands-on, multi-disciplinary position requiring collaboration with product and engineering teams, content team, sales teams, and other marketing functions to support Canonical's growth.
Key Responsibilities
Go-to-market planning and execution for Canonical's range of security and compliance products. Lead content dissemination planning, campaign development, and planning for product launches. Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey. Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base. Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels. Work with other teams to plan events, webinars, and support paid and social media promotion. Create and publish content (online and print) in line with marketing plans to deliver on campaigns. Monitor the competitive landscape to define product positioning that differentiates.
Requirements
Experience in a marketing function for enterprise IT products. Passion for the cybersecurity industry and cybersecurity marketing. Strong interpersonal management skills. Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments. Appetite to deliver strong results and innovation. Growth mindset - someone who is not afraid to think big and take on risk. Willingness to roll up their sleeves. Exceptional verbal and written communication skills. Ability to work and thrive in a self-starter, fast-paced and changing environment. Love for diverse work assignments and the opportunity to try new approaches.
