Global Product Marketing Strategist

Há 1 mês


Coimbra, Coimbra, Portugal Phiture Tempo inteiro
Role Overview

The role of a Senior Product Marketing Manager at Canonical involves developing marketing strategies and go-to-market plans for our portfolios. As a key member of the marketing team, you will work closely with product and engineering teams to drive growth.

About the Job
  • Develop and execute go-to-market plans for one of our portfolios.
  • Lead content dissemination, campaign development, and planning for product launches.
  • Create compelling messaging and positioning that highlights business value and resonates with target audiences throughout the buying journey.
  • Craft customer base communications and marketing programs to upsell and cross-sell into our large customer base.
  • Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
Responsibilities

As a Senior Product Marketing Manager, your responsibilities will include:

  • Planning and executing events, webinars, and supporting paid and social media promotion.
  • Creating and executing content strategies that drive product interest and adoption among relevant target audiences.
  • Monitoring the competitive landscape to define product positioning that differentiates us.
  • Mentoring junior product marketing managers on marketing planning and execution.
Requirements

We are looking for an experienced candidate with a passion for open source and product marketing. The ideal candidate should have:

  • Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
  • Strong interpersonal management skills.
  • Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
  • An appetite to deliver strong results and innovation.
  • A growth mindset - someone who is not afraid to think big and take on risk.
  • Willingness to roll up their sleeves.
  • Exceptional verbal and written communication skills.
  • The ability to work and thrive in a self-starter, fast-paced, and changing environment.
  • A love for diverse work assignments and the opportunity to try new approaches.
  • Passion for mentorship and supporting more junior members.
Salary Range

The estimated salary range for this position is between $90,000 to $140,000 per year, depending on location and experience.



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