Global Product Marketing Strategist
Há 1 mês
The role of a Senior Product Marketing Manager at Canonical involves developing marketing strategies and go-to-market plans for our portfolios. As a key member of the marketing team, you will work closely with product and engineering teams to drive growth.
About the Job- Develop and execute go-to-market plans for one of our portfolios.
- Lead content dissemination, campaign development, and planning for product launches.
- Create compelling messaging and positioning that highlights business value and resonates with target audiences throughout the buying journey.
- Craft customer base communications and marketing programs to upsell and cross-sell into our large customer base.
- Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
As a Senior Product Marketing Manager, your responsibilities will include:
- Planning and executing events, webinars, and supporting paid and social media promotion.
- Creating and executing content strategies that drive product interest and adoption among relevant target audiences.
- Monitoring the competitive landscape to define product positioning that differentiates us.
- Mentoring junior product marketing managers on marketing planning and execution.
We are looking for an experienced candidate with a passion for open source and product marketing. The ideal candidate should have:
- Experience in a product marketing function for enterprise IT products (SaaS experience preferred).
- Strong interpersonal management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- An appetite to deliver strong results and innovation.
- A growth mindset - someone who is not afraid to think big and take on risk.
- Willingness to roll up their sleeves.
- Exceptional verbal and written communication skills.
- The ability to work and thrive in a self-starter, fast-paced, and changing environment.
- A love for diverse work assignments and the opportunity to try new approaches.
- Passion for mentorship and supporting more junior members.
The estimated salary range for this position is between $90,000 to $140,000 per year, depending on location and experience.
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