Strategic Marketing Director
Há 2 dias
We are seeking a skilled Marketing Manager to develop and execute long-term marketing strategies for the Americas region. This role involves close collaboration with Sales Teams, Product Team, and other Marketing functions to achieve growth objectives.
Key Responsibilities:
- Develop and execute go-to-market strategies for specific industries within the Americas region.
- Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns, and monitor and improve them regularly.
- Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads.
- Own webinars and regional offline events, from planning to execution, including holistic pre- and post-event strategies.
- Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences.
- Be responsible for regional budget planning and execution, monitoring and adjusting it accordingly.
- Collaborate extensively with regional Sales teams to gather insights and implement them in the regional marketing strategy.
Requirements:
- Experience in B2B marketing for enterprise IT products, with SaaS experience.
- Excellent academic results, with a Bachelor's or equivalent in Business, Marketing, or STEM.
- Excellent verbal, written, and presentation skills in English.
- Hands-on mindset and ability to test marketing assumptions to scale efficient ways of achieving positive results.
- Growth mindset, with a 'can do' attitude, objectivity, and openness to others' views.
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, we are changing the world on a daily basis. We recruit on a global basis and set a high standard for people joining the company. We expect excellence to succeed.
Canonical has been a remote-first company since its inception in 2004. Work at Canonical challenges you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
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