Strategic Marketing Director

Há 2 dias


Coimbra, Coimbra, Portugal Phiture Tempo inteiro
Job Description

We are seeking a skilled Marketing Manager to develop and execute long-term marketing strategies for the Americas region. This role involves close collaboration with Sales Teams, Product Team, and other Marketing functions to achieve growth objectives.

Key Responsibilities:

  1. Develop and execute go-to-market strategies for specific industries within the Americas region.
  2. Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns, and monitor and improve them regularly.
  3. Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads.
  4. Own webinars and regional offline events, from planning to execution, including holistic pre- and post-event strategies.
  5. Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences.
  6. Be responsible for regional budget planning and execution, monitoring and adjusting it accordingly.
  7. Collaborate extensively with regional Sales teams to gather insights and implement them in the regional marketing strategy.

Requirements:

  • Experience in B2B marketing for enterprise IT products, with SaaS experience.
  • Excellent academic results, with a Bachelor's or equivalent in Business, Marketing, or STEM.
  • Excellent verbal, written, and presentation skills in English.
  • Hands-on mindset and ability to test marketing assumptions to scale efficient ways of achieving positive results.
  • Growth mindset, with a 'can do' attitude, objectivity, and openness to others' views.

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, we are changing the world on a daily basis. We recruit on a global basis and set a high standard for people joining the company. We expect excellence to succeed.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical challenges you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.



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