Marketing Strategy Director for Americas

Há 7 dias


Coimbra, Coimbra, Portugal Phiture Tempo inteiro
About Us
Phiture is a pioneering tech firm at the forefront of the global move to open source, changing the world daily. We publish Ubuntu, one of the most important open source projects and the platform for AI, IoT, and cloud computing.
We recruit globally and set a high standard for our team members. Excellence is expected in order to succeed.

Job Overview
Canonical seeks a Regional Marketing Specialist to develop long-term marketing strategies and execute campaigns across EMEA and Americas territories. The role requires collaboration with regional Sales Teams, Partner & Alliances Teams, Product Teams, and other Marketing functions.
This position involves hands-on, multi-disciplinary work with close interaction between teams, requiring problem-solving skills, experimentation, measurement, and automation to improve daily operations.

Responsibilities
- Develop go-to-market strategy for specific industries within the Americas region,
- Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns, monitor and improve them regularly,
- Create organic and paid campaigns from scratch, including messaging, visual assets for emails, social media, and paid ads aligned with Canonical's brand look and feel,
- Own webinars and regional offline events from planning to execution, implementing pre- and post-event strategies,
- Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences,
- Manage regional budget planning and execution, monitoring and adjusting it accordingly,
- Collaborate extensively with regional Sales teams for insights to implement into the regional marketing strategy.

Requirements
- Experience in B2B marketing for enterprise IT products and SaaS experience,
- Familiarity with the Americas market, particularly the US, Canada, and Latin America (preferable),
- Excellent academic results with a Bachelor's degree or equivalent in Business, Marketing, or STEM fields,
- Strong verbal, written, and presentation skills in English,
- Hands-on mindset with the ability to test marketing assumptions, scaling efficient ways to achieve positive results,
- Growth mindset with enthusiasm for challenges, a 'can-do' attitude, objectivity, and openness to others' views while fostering a positive team spirit,
- Proven ability to prioritize and meet deadlines without compromising quality.

Benefits
Competitive base pay ($104,000 per annum)
- Fully remote working environment since 2004,
- Personal learning and development budget of $2,000 annually,
- Annual compensation review,
- Recognition rewards,
- Annual holiday leave,
- Parental Leave,
- Employee Assistance Programme,
- Opportunity to travel and attend company events,
- Priority Pass for travel upgrades for long-haul company events.

About You
We are an equal opportunity employer and welcome diverse perspectives and backgrounds. A workplace free from discrimination fosters a better environment and better products.

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