Digital Marketing Leader for Americas Region

Há 1 mês

Coimbra, Coimbra, Portugal Buscojobs Portugal Tempo inteiro

Estimate Salary: 80,000 - 120,000 USD per year

About Us

Canonical is a pioneering tech firm that leads the global shift to open source. As the company behind Ubuntu, one of the most important open source projects and the platform for AI, IoT, and cloud computing, we are changing the world daily.

Job Overview

We are looking for a skilled Digital Marketing Leader to develop and execute go-to-market strategies for certain industries in the Americas region. This role will be based remotely in the EMEA region.

Main Responsibilities:

  • Develop and execute go-to-market strategies for specific industries within the Americas region
  • Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly
  • Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads in line with Canonical's brand look and feel
  • Own webinars and regional offline events at all stages from planning to execution, including holistic pre- and post-event/webinar strategies, webinar setup, and streaming
  • Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences
  • Be fully responsible for regional budget planning and execution, constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to gather insights and implement them into the regional marketing strategy

Requirements

  • Experience in B2B marketing for enterprise IT products and SaaS experience
  • Experience working with the Americas market, including the US, Canada, and Latin America (preferred)
  • Excellent academic results, with a Bachelor's or equivalent degree in Business, Marketing, or STEM
  • Hands-on mindset and ability to test various marketing assumptions to scale efficient ways of achieving positive marketing results
  • Growth mindset – enthusiasm for challenges and work ethic with a 'can-do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritize and meet deadlines without sacrificing quality

Benefits

  • Fully remote working environment – we've been working remotely since 2004

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