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Marketing Brand Strategist

1 semana atrás

Porto, Porto, Portugal Buscojobs Portugal Tempo inteiro

Company Overview

FedEx is the world's largest express transportation company, connecting more than 220 countries and territories. We're a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers.

Job Description

We have an exciting opportunity for a Marketing Brand Strategist to join our dynamic Brand team. As part of this team, you'll play a key role in ensuring brand consistency, supporting strategic initiatives, and helping drive brand expansion, reputation, and engagement.

Responsibilities

  • Supporting brand positioning and identity, ensuring a strong and cohesive presence across all channels and touchpoints.
  • Acting as an internal brand consultant, helping teams navigate brand guidelines, approvals, and creative execution.
  • Contributing to brand expansion efforts, including branding and third-party integrations.
  • Monitoring brand application, conducting audits, and identifying areas for improvement.
  • Assisting with research and insights to track brand perception and reputation.
  • Monitoring market trends, competitor branding strategies, and consumer behaviors to identify opportunities for differentiation.
  • Supporting the development of brand health reports and strategic recommendations.
  • Helping to shape brand initiatives and advocacy efforts.
  • Assisting in developing and executing brand initiatives and brand advocacy programs.
  • Collaborating with cross-functional teams to ensure brand alignment in key strategic programs.

Requirements

  • Brand Savvy: Experience in branding, marketing, communications, or a related field and understanding what it takes to build and maintain a strong brand.
  • Adaptable & Agile: Comfortable working in a dynamic environment and able to flex across different projects as needed.
  • Strategic & Creative Thinkers: Able to see both the big picture and the small details, bringing fresh ideas while ensuring brand consistency.
  • Strong Communicators & Collaborators: Able to engage with internal teams, external partners, and leadership to align on brand strategies and execution.
  • Organized & Proactive: Takes ownership of projects, stays ahead of deadlines, and seeks opportunities to improve processes and impact.

Benefits

We offer an attractive compensation package, training to get you started and on-the-job learning opportunities, extensive learning resources to further develop your skills and knowledge, and employee assistance program for you and your family in difficult life situations.