Marketing and Access Strategy Professional
1 semana atrás
**About This Role
The Marketing and Access Strategy Professional will play a crucial role in understanding and developing marketing programs targeted towards healthcare professionals, as well as supporting the development of Value & Access (V&A) strategies for hospital pharmacists.
This position requires a dynamic and motivated individual who can enhance their skills by actively contributing to the design and delivery of impactful marketing strategies and tactical programs. The ideal candidate will have a strong background in pharmaceuticals, marketing, or a relevant area, with at least one year of experience in sales or marketing management, preferably in the Neurology/CNS field.
**Key Responsibilities
* Acquire knowledge on strategic market planning analysis, including identifying foreseeable threats and opportunities, environmental analysis, customer engagement, product features, market segmentation, and positioning analysis.* Learn how to take the strategy into tactics through campaigns, marketing materials, and national projects.* Coordinate events at congresses and other meetings.* Manage the annual budget according to guidance and affiliate objectives.* Provide full support on the implementation of business activities by mastering internal systems and compliance requirements.* Make close collaborations with the field force by identifying and delivering added value to their daily needs.* Collaborate on the definition and implementation of omnichannel activities across all brands, including Biogen Linc contents, VAEs, broadcast emails, and field force materials.* Understand the V&A concepts and contribute to the development of V&A strategies for new and existing therapies.* Support the preparation of value dossiers and other V&A field materials and acquire knowledge on this field.* Support the coordination of V&A events at Congresses and other meetings.
**Requirements
* Bachelor's degree in Pharmaceuticals/Life Sciences, Marketing, or other relevant area.* At least one year of experience in sales or marketing management, preferably in the Neurology/CNS field.* Experience or ability to learn CRM analysis and omnichannel activity implementation.* Hands-on experience or aptitude for using digital tools like CRM systems, Veeva, and omnichannel platforms.* Ability to perform regular CRM analysis and track performance metrics to inform strategies.* Proven ability to work effectively with cross-functional teams, including Commercial, Medical, and V&A teams.* Analytical mindset to identify, propose, and implement innovative solutions in marketing and digital strategy.* Commitment to acquiring knowledge in marketing, omnichannel strategies, and pharmaceutical brand management.
**Why Join Biogen?
We are a global team committed to excellence and innovation, offering a stable and supportive environment where individual contributions make a significant impact. Our team is passionate about delivering life-changing medicines, and every role plays a vital part in our mission.
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Marketing & Market Access Professional
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