Global Director of Digital Engagement Strategist

Há 7 horas

Lisboa, Lisboa, Portugal Organon Tempo inteiro
Job Description

We are seeking a highly skilled Global Director of Digital Engagement Strategist to join our team at Organon.

This role plays a strategic role in shaping and executing Organon's digital engagement within the hybrid/omnichannel ecosystem of channels/strategies. The successful candidate will deliver the best user experience to a diverse range of customers, including healthcare professionals, patients & consumers, seamlessly blending digital and physical interactions, to drive business impact.

The Global Director of Digital Engagement Strategist reports to the Global Customer Engagement within Global Business Services.

Main responsibilities include:

  • In coordination with the global Customer Engagement team, partnering with Global Franchise Leads & Markets to design, plan, support execution, and monitor digital strategies and campaigns.
  • Collaborating with Business Technology to drive the evolution of digital capabilities to enable Franchises and Markets aspirations by leading the digital requirements and prioritization of the Customer Engagement Value Team and supporting the execution, launch, adoption and usage.
  • Acting as a coach and advisor across all our global markets to understand, support and challenge their digital engagement plans.
  • Continually evaluating how digital services are delivered across Organon's markets, assessing business benefits from adjusting the delivery model, also including centralization of selected services.
  • Designing and implementing changes to the digital services operating model, in partnership with business stakeholders.
  • Fostering change by co-creating new digital experiences/capabilities with stakeholders/markets at the center, contributing to a global to local operating model.
  • Aligning strategies and actions with the broader omnichannel roadmap, proactively defining opportunities, risks and interdependencies with existing or future capabilities (eg: CRM, Analytics & Content).
  • Championing changes, convening all stakeholders and driving initiatives: an essential aspect of the role, requiring proactive leadership in navigating and implementing necessary transformations.
  • Owning the roadmap of Web Engagement Capabilities for HCPs (eg. Organon Pro), aligning it with customer needs and business objectives.
  • Owning the roadmap of social media capabilities, ensuring a cohesive and impactful presence in alignment with brands' strategy and compliance.
  • Scouting for the next evolution of digital capabilities and challenging the business to elevate to the next level: Continuously evaluating emerging trends and technologies, fostering a culture of innovation and pushing boundaries to maintain competitive advantage.
  • Leading and fostering a community of digital and social media leads, bringing thought leadership on how to use engagement capabilities and execute campaigns to drive business impact.
  • Co-creating efforts with countries around the globe to ensure successful buy-in and change management.
  • Serving as a strong advocate of value demonstration, measuring the benefits of what we do and how it translates into business impact, while serving as an effective bridge between Business Technology (BT) and business stakeholders.
  • Translating business objectives into engagement and analytics requirements, strategically adding monitoring metrics.
  • Driving continuous improvement initiatives, seeking opportunities to enhance processes and standardize practices.
Your Profile
  • Bachelor's or master's Degree (Innovation or Digital Master preferred).
  • 8+ years of experience in omnichannel marketing, with a focus on digital engagement, Salesforce Marketing Cloud, automation and recommendation engines, social media, paid channels.
  • Exceptional leadership skills, resilience, and the ability to inspire and drive transformative change while maintaining a steadfast focus on value demonstration.
  • Proficient in influencing and convening stakeholder groups, distilling actionable next steps, and fostering a culture of continuous improvement.
  • Proven experience in managing vendors with large numbers of contractors.
  • Strong project management skills and the ability to thrive in a high-pressure environment.
  • Business-oriented, technology, and data-savvy.
  • Consulting experience preferred.
  • Fluent in English; proficiency in additional languages is a plus.

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