Senior Marketing Manager

Há 6 dias


Lisboa, Lisboa, Portugal WYperformance Tempo inteiro

WYperformance is a dynamic digital marketing agency seeking a highly skilled Senior Marketing Manager to join our team. As a key member of our digital marketing team, you will play a vital role in shaping and executing digital strategies that drive impactful results for our clients.

About the Role

The successful candidate will work closely with our New Business & Strategy team to develop and implement data-driven campaigns across multiple platforms, ensuring excellence in execution and measurable outcomes. You will be responsible for developing comprehensive digital strategies, overseeing campaign implementation and optimization, and delivering performance analysis and reporting to clients.

Key Responsibilities
  1. Digital Strategy Development: Develop comprehensive digital strategies (annual and ad-hoc) tailored to client objectives, leveraging insights and industry best practices.
  2. Campaign Implementation & Optimization: Oversee the execution and management of digital campaigns across various platforms, continuously analyzing performance data to identify trends, solve complex challenges, and implement strategic improvements.
  3. Client & Project Management: Ensure regular status updates and productive touchpoints with clients, facilitating structured discussions that drive progress.
Requirements
  • Minimum of five years of experience in the field, including campaign management across multiple platforms and tracking implementation.
  • Fluency in Portuguese and English (both written and spoken).
  • Strong expertise in the Search ecosystem, whether it's Google, Bing, or Yandex, as well as various Social Media channels and affiliation/publisher networks.
  • Proficiency in Google Tag Manager and Google Analytics.

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