Senior Brand Lead

Há 7 dias


Porto, Porto, Portugal Michael Page Tempo inteiro
About the Role

We are seeking a highly skilled Senior Brand Lead to join our team at Michael Page. As a key member of our cross-functional team, you will collaborate closely with marketing, sales, and medical affairs to develop campaigns aligned with brand objectives, customer needs, and regulatory requirements.

Key Responsibilities
  • Work with the Brand Lead and Customer Experience Strategist to implement campaigns that follow the strategic brand plan.
  • Use an omnichannel, personalized approach to create, edit, and review scientific content for marketing and awareness campaigns, including materials like brochures, websites, videos, and social media.
  • Ensure that campaigns and user journeys meet customer needs and that all content is clear, concise, and tailored to target audiences.
  • Focus on content efficiency, collaborating with global teams and external agencies for content creation, adaptation, and localization, utilizing a lean reutilization approach.
  • Engage with the content production team to ensure accurate, effective content delivery and act as the main contact for aligning content with product launches and business goals.
  • Stay updated on marketing trends, working with the Customer Experience Strategist to ensure innovation and optimize content based on data and best practices.
  • Lead discussions on campaign tradeoffs, KPIs, and success metrics.
  • Collaborate with BI&A teams to use advanced analytics to refine tactics.
  • Work with medical, regulatory, compliance, and legal teams to ensure all content meets necessary guidelines.
  • Manage multiple projects and prioritize tasks based on business objectives and deadlines.
Requirements
  • Proven ability to meet commercial and broader performance objectives.
  • Experience in creating promotional materials with a strong interest in marketing and disease awareness.
  • Skilled in influencing, collaboration, and project management.
  • Background in project management and product launches.
  • Experience managing budgets.
  • Proficient in using analytical models and translating BI&A insights into actionable tactics.
  • Expertise in customer strategy, content production, and digital marketing.
  • High fluency in English.
  • Sales experience is a plus.
  • Strategic mindset, familiar with customer journeys (HCP, Patient, Payor), and capable of building content plans based on user data analysis.
What We Offer

The company offers a candidate the opportunity to be part of a leading global biopharmaceutical organization, working on innovative and impactful campaigns in key therapeutic areas.


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