Senior Marketing Director

2 semanas atrás


Portugal Barkyn Tempo inteiro

Barkyn, a leading pet care company, is seeking an experienced Senior Marketing Director to lead our acquisition efforts in Europe. Our mission is to deliver health and happiness to dog families worldwide by providing personalized, human, and beautiful e-commerce experiences.

The Role

As the Head of Acquisition, you will play a pivotal role in driving our brand's evolution across Europe, impacting our brand footprint by serving more families. Your responsibilities will include defining and executing a customer acquisition strategy aligned with our mission, value proposition, and storyline. You will guide, measure, and iterate our acquisition channels execution, including Paid Media, Social Media, Influencers, and Organic Search.

Key Responsibilities
  • Develop and implement a customer acquisition strategy that drives business growth and alignment with our mission.
  • Lead a team of marketing specialists, fostering a culture of innovation, collaboration, and excellence.
  • Mentor and develop team members to drive results and improve performance.
  • Implement and control performance frameworks for customer acquisition and each channel to optimize resources and budget allocation.
  • Break down quarter and monthly planning into strategic and tactical approaches to ensure seamless execution and alignment with business goals.

With a minimum of 8 years of experience in multiple companies, specifically B2C businesses, and managing marketing or acquisition teams, you possess deep expertise in Paid Media (Google and Meta) and at least one other acquisition channel. As a native Google Analytics user, you have a broad understanding of acquisition economics. Your experience in medium-sized startups and Subscription services/D2C is also highly valued. A track record on TikTok or Organic/Content is a plus. The estimated salary for this position is €120,000 - €150,000 per year.


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