Digital Health Transformation Director
Há 1 mês
Sword Health is a pioneering company that aims to revolutionize the healthcare industry by providing innovative solutions to tackle pain and improve patient outcomes.
We are seeking a highly skilled and experienced Product and Marketing Director to join our team. This is a unique opportunity to make a significant impact on a massive scale, working alongside a talented group of 800+ colleagues across two continents.
- Lead the strategy, development, and optimization of Sword Health's website to effectively serve both B2B and B2C audiences.
- Develop and execute marketing strategies and tactics to increase website traffic, engagement, and conversion rates.
- Oversee the creation of high-quality content and design elements that reflect our brand identity and inspire our audiences.
- Analyze website performance metrics and user behavior to inform data-driven decisions and continuous improvements.
- Manage and inspire a dedicated team of developers, designers, and content writers.
We offer a stimulating and fast-paced environment with plenty of room for creativity, a bright future at a promising high-tech startup company, career development and growth, and a competitive salary.
Requirements:
- Proven experience in product management and digital marketing, with a strong focus on website development and optimization.
- Demonstrated success in developing and executing B2B and B2C digital strategies at scale.
- Extensive experience in lead generation and conversion rate optimization.
- Strong design sensibility and understanding of UX/UI principles.
- Excellent analytical skills with the ability to query and translate data into actionable insights.
- Exceptional communication and collaboration skills, able to work effectively with diverse stakeholders.
Preferred Qualifications:
- Experience in building digital experiences at scale.
- Proficiency in web analytics tools and marketing automation platforms.
- Knowledge of SEO/SEM best practices and experience in implementing successful campaigns.
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