Digital Health Marketing Strategist
3 semanas atrás
Sword Health is a pioneering platform transforming the healthcare industry. Our Mission: Free two billion people from pain by predicting, preventing, and treating it effectively. With a proven track record of delivering a 62% reduction in pain and a 60% reduction in surgery intent, we've established ourselves as a leader in the space. Our technology has been recognized for its impact, with over 70% of competitive evaluations won and $300 million in funding from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.
About UsWe're proud to be a Forbes Best Startup Employer in 2023, highlighting our commitment to being a destination for top talent. Our growth since our market debut in 2020 has been unprecedented, and we've created a remarkable mission-driven environment that our team loves. With a valuation of $2 billion, we're entering a phase of hyper-growth and expansion, seeking individuals with passion, commitment, and energy to help us scale our impact.
What We DoSword Health is looking for an exceptional Lifecycle Marketing Manager - Acquisition to join our marketing team. This role will support our B2B Enterprise Marketing team by identifying high-value inbound channels, developing detailed segmentation, and producing impactful engagements that expedite Sword's sales pipeline. The successful candidate will be an independent self-starter who can develop and execute high-impact marketing strategies and contribute to a team of world-class marketers.
Key Responsibilities:- Optimize Sword's B2B conversion funnel using data-driven insights to create and improve lifecycle campaigns.
- Promote exceptional messaging through compelling, value-driven content that generates engagement with prospects and clients.
- Own the end-to-end execution of outbound email campaigns, including building, scheduling, testing, and performance analysis.
- Develop scalable engagement programs, campaigns, segmentation, and attribution within our ESP and CRM.
- Design and implement an A/B testing framework to optimize campaigns and support ongoing growth.
- Produce detailed reporting and engagement metrics through actionable insights, uncovering areas of optimization.
- Oversee email guidelines and governance, preserving the quality and integrity of our outbound communications.
- Develop segmentation strategies to deliver personalized and targeted communications.
- 6+ years of experience in B2B or B2C marketing for a technology, digital healthcare, or similar company.
- Proven expertise in generating pipeline and monetization via email and other lifecycle marketing channels.
- Confident writer, eager to craft engagement-producing content.
- Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
- Experienced in creating complex audience segments.
- Strategic mindset combined with the ability to execute effectively.
- Ability to manage and report top-line/executive updates while getting one's hands dirty on day-to-day activities.
- Collaborative with team members within & across US/international cities.
- Experience and desire to work in a fast-moving, high-growth environment.
The estimated salary for this position is around $120,000 - $150,000 per year, depending on qualifications and experience. Benefits include comprehensive health, dental, and vision insurance, equity shares, discretionary PTO plan, parental leave, 401(k), flexible working hours, remote-first company, paid company holidays, and more.
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