Digital Marketing Strategist
2 semanas atrás
About Us
Stilfaser GmbH, the parent company behind VON JUNGFELD and CustoMySocks brands, seeks a skilled Digital Marketing Strategist to develop and execute data-driven marketing campaigns.
Job Description
As a Digital Marketing Strategist, you will be responsible for creating high-impact performance marketing campaigns that increase brand awareness, traffic, and conversions. You will manage cross-channel strategies, optimize budgets, and implement A/B testing to achieve performance goals while continually scaling marketing efforts.
Key Responsibilities:
• Develop and execute performance marketing campaigns targeting key audiences.
• Identify key performance indicators (KPIs) and run A/B tests to optimize campaigns.
• Determine target audiences, refine messaging, and adjust campaigns based on data insights.
• Prioritize and manage channels such as Google Ads, Paid Social, and others, ensuring efficient budget allocation based on campaign performance.
• Conduct competitive analysis to stay ahead in the market.
Optimization & Budget Management
Regularly review and adjust budget allocation based on campaign performance and identified trends. Optimize underperforming channels or ads, using data analysis to make informed decisions. Monitor campaign performance through tools like Google Analytics, Facebook Ads Manager, and other analytics platforms. Report on key metrics and campaign performance on a regular basis, ensuring stakeholders are informed of progress and areas of improvement.
Scaling & Traffic Growth
Develop and execute strategies to scale traffic by 30% while maintaining or improving ROI. Monitor key metrics before scaling campaigns and mitigate risks associated with increased traffic. Leverage tools and automation to efficiently manage and scale marketing efforts without compromising performance.
Troubleshooting & Performance Recovery
Analyze drops in traffic or conversions, identifying the root cause and taking immediate corrective actions. Communicate performance issues and recovery plans effectively to stakeholders. Implement solutions to optimize performance gaps, such as adjusting campaigns based on time-of-day analysis.
Your Profile
3+ years of experience in performance marketing, preferably in an eCommerce or retail environment. Strong expertise in managing Google Ads, Facebook/Instagram Ads, and other paid channels.
The estimated salary for this position is around €60,000 - €80,000 per year, depending on qualifications and location.
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