Digital Product Strategist

3 semanas atrás


Portugal Coremedia Tempo inteiro
Product Marketing Manager at CoreMedia

We're seeking a skilled Digital Product Strategist to join our team at CoreMedia. As a key member of our product marketing team, you will play a crucial role in developing and executing go-to-market strategies for new features, releases, and updates across our products.

About the Role

This is a challenging opportunity to craft compelling messaging that resonates with key audiences and drives product adoption, revenue growth, and brand awareness. If you have 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries, we want to hear from you

Key Responsibilities:
  • Develop and execute product positioning and messaging that resonates with target markets while leading product launches and collaborating with sales and marketing for successful execution of go-to-market strategies for SaaS or cloud-based products.
  • Conduct comprehensive market research to understand customer needs and industry trends, while monitoring competitors to inform product strategy.
  • Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure alignment on product vision, messaging, and go-to-market plans. Enable sales teams with training, collateral, and product insights for seamless execution of product launches and campaigns.
Requirements:

To succeed in this role, you should have:

  • At least 2 years of hands-on experience developing SaaS products.
  • Demonstrated experience in creating impactful marketing materials (e.g., white papers, case studies, blog posts, videos) to communicate product benefits and real-world use cases.
  • Able to develop tools and resources for sales teams, including battle cards, pricing and packaging strategies, and product demos to enhance customer engagement.
  • Exceptional written and verbal communication skills, with a talent for creating messaging that aligns with customer needs and business goals.
  • Data-driven mindset to track performance and optimize future marketing efforts.
  • Strong creative and analytical problem-solving skills, with a passion for continuous improvement and innovation.
What We Offer:

We offer a competitive salary of around $120,000 per year, plus flexible working hours to promote work-life balance, an onboarding program to guide you through all our departments, and several amenities and perks that foster a positive work environment. Our unique office space is located in the historical center of Porto, offering the advantages of a large corporation with the friendly, informal culture of a smaller company. A commitment to your development, with a career plan and regular feedback, is also part of our package.



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