Acquisition Marketing Specialist
Há 6 dias
Company Overview
VanillaHR provides a cutting-edge HR and candidate management platform for companies and agencies worldwide. Our innovative solution empowers businesses to efficiently source and manage candidates, streamline collaboration, and offer an intuitive recruitment management platform.
Job Requirements
We are seeking a seasoned Marketing Manager to drive our acquisition marketing strategy forward. Key responsibilities include developing and executing the acquisition strategy, tracking results, and continually improving strategy execution.
Key Objectives
- Develop and execute the acquisition strategy to achieve MQL/SQL/RDV objectives
- Monitor lead journey from acquisition to conversion
- Implement multi-channel lead generation campaigns across online channels
- Design and disseminate impactful marketing content to boost brand visibility and drive website traffic
- Guarantee lead nurturing through Account Engagement until conversion
- Analyze campaign performance and optimize accordingly
- Collaborate with cross-functional teams to ensure seamless execution of end-to-end plans
Ideal Candidate
- Minimum 3 years of experience in digital marketing/growth hacking in a BtoB/SaaS setting
- Proficiency in web analytics tools and CRM
- Strong writing and graphic design skills
- Self-sufficient in leveraging digital tools for campaign implementation and optimization
- Ambitious, proactive, and autonomous individual
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