Digital Marketing Strategist
2 semanas atrás
About the Role
We are seeking a highly skilled SEO and Content Marketing Specialist to join our team at Boundlessfellows. As a key member of our marketing organization, you will be responsible for developing and executing global SEO strategies that drive organic growth and increase our share of search volume.
Key Responsibilities
- Partner with marketing stakeholders, analytics, content, agency partners, product, and leadership to develop global SEO strategies through data-driven planning, opportunity assessment, and reporting to identify critical KPIs, set goals, and forecast performance for ongoing optimization.
- Manage an extended team of external agency and vendor partners to systematize processes and increase organic channel efficiency across the marketing funnel.
- Develop short-term and long-term SEO strategies, including keyword list management, site architecture, and content optimization recommendations.
- Plan for SGE and how traffic results will shift as a result of the evolution of AI search.
- Partner with the marketing, content, analytics, and product teams to evolve how we integrate SEO recommendations into marketing project planning – from discovery and research through activation and reporting.
- Keep up-to-date on the latest key industry trends and algorithm changes, and SEO best practices, strategies and technologies.
- Report on plan results, insights, and recommendations weekly, monthly, and quarterly.
- Fluency striking a balance for well curated content and intentional SEO practices.
Requirements
- 7-10+ years of experience in SEO, content strategy required, SEM experience.
- 4 years of experience defining marketing processes in multi-disciplinary environments.
- Knowledge of channel marketing strategies and processes to help us fortify the foundation for SEO programs.
- Up to date on the latest trends in SEO best practices, Google quality guidelines, and ranking factors.
- Expert with tools like Looker, Amplitude, Google Search Console, Ahrefs, Screaming Frog, Framer, etc.
- Deep understanding of marketing data management to support SEO channel reporting.
- Experience with both self-service B2C and B2B motions.
- Experience presenting to executive audiences.
- Ability to partner and gain support from content, engineering, design, product, and marketing teams.
About Boundlessfellows
Boundlessfellows is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.
Benefits and Perks
- A choice between medical plans with an option for 100% covered premiums.
- Fertility and adoption benefits.
- Access to supplemental insurance plans for additional coverage.
- Headspace mindfulness app subscription.
- Retirement benefits with employer match.
- Flexible paid time off.
- 12 to 20 weeks of paid family leave.
- Equity plan for all employees.
- Pretax commuter benefit.
- Education reimbursement.
- Employee donation match to community organizations.
- 6 Global Employee Resource Groups (ERGs).
- Dog-friendly workplace.
- Free lunch and snacks.
- Private rooftop.
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