Digital Marketing Strategist – Performance Marketing

Há 12 horas

Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

Boundlessfellows is looking for a Performance Marketing Manager – Tock

Tock's marketing team is driven to achieve our goals of building brand awareness and driving new customer acquisition through the execution of a B2B growth marketing strategy. Our mission is to communicate the value that Tock provides to the hospitality industry, engaging and expanding our customers through story-telling and customer-centric marketing programs. As a dynamic team that excels at creative ingenuity to achieve results, we are seeking a skilled B2B growth marketer to join our team.

Key Responsibilities:

  • Build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels.
  • Develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency.
  • Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data.
  • Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs.
  • Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness.
  • Analyze channel, campaign, and program performance to identify optimization opportunities.
  • Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance.
  • Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options.
  • Ensure campaign tracking and reporting dashboards are up to date.
  • Monitor organic search and make recommendations on how to improve results.

Requirements:

  • 5+ years of related, hands-on experience in B2B demand generation or paid acquisition.
  • Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies.
  • Experience with programmatic, display and content syndication vendors.
  • Project management skills and attention to detail.
  • Experience making data-driven decisions while managing changing priorities.
  • Experience using tools like Google Analytics and Looker.
  • Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.

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