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Data-Driven Marketing Specialist

2 semanas atrás

Lisboa, Lisboa, Portugal Galp Energia España Sau Tempo inteiro

**Galp Energia España Sau: A Company in Motion**

As a leading energy company, we've been part of society for generations, constantly adapting to the changing world around us. At Galp, you'll find a unique blend of tradition and innovation, where you can grow and develop your skills in a dynamic environment.

**Marketing Automation Specialist Wanted**

We're looking for a skilled Marketing Automation Specialist to join our Customer Marketing team. This role will involve managing our owned media communication channels, ensuring every customer interaction is relevant, personalized, and data-driven.

**Responsibilities**

  1. Develop and implement marketing automation campaigns across email, SMS, push notifications, and other digital touchpoints
  2. Optimize our omnichannel communication strategy with customers, improving interaction across various digital channels
  3. Design and automate communication flows using platforms like Adobe Campaign and Sales Manago, aiming to increase campaign efficiency and conversion rates
  4. Analyze customer behavior data and engagement metrics to refine segmentation and personalization strategies
  5. Evaluate campaign performance and propose ongoing improvements based on defined KPIs

**Why Join Us**

We offer a collaborative and ambitious work environment, driven by our passion for digital marketing. We prioritize innovation, teamwork, and professional development, providing a platform for growth and contribution.