Programmatic Media Specialist

3 semanas atrás


Lisboa, Lisboa, Portugal dentsu Tempo inteiro

Job Title: Programmatic Media Specialist

Job Summary: We are seeking a highly skilled Programmatic Media Specialist to join our team at dentsu. As a Programmatic Media Specialist, you will be responsible for managing programmatic campaigns from end to end, including planning, campaign implementation, monitoring, and optimization.

Key Responsibilities:

  • Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals.
  • Set up programmatic campaigns in DSPs, ensuring proper configuration and targeting settings.
  • Monitor campaign performance on a daily basis and make real-time adjustments to bids, budget allocation, and targeting.
  • Build and deliver end-of-campaign evaluations, translating campaign performance data into key learnings and next steps.
  • Support campaigns set up in trafficking and tag management.
  • Manage the implementation flow, from delivery of creative assets to setup of campaigns on time.
  • Work closely with Digital and Client Leads to align campaigns strategies across the media ecosystem.

Requirements:

  • Bachelor or master's degree in Marketing, Management, Business Administration, or a related field.
  • Interest in the digital media ecosystem and programmatic media.
  • Good knowledge of programmatic platforms (DV360, The Trade Desk, or related platforms).
  • Familiarity with full-funnel campaigns and running multiple digital formats.
  • Analytical and critical thinking.
  • Solutions-oriented mindset.
  • Ability to collaborate effectively across functions/teams.
  • Ability to identify opportunities and understand investment cases.
  • Great attention to detail.
  • Great communication and collaboration skills.
  • Proficient in Microsoft Excel.
  • Proficiency in English (B2 Level - spoken and written).

Additional Information:

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace. We are happy to discuss all flexible and agile approaches to working for all our roles.



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