Programmatic Media Specialist
2 meses atrás
Job Title: Programmatic Media Specialist
Job Summary: We are seeking a highly skilled Programmatic Media Specialist to join our team at dentsu. As a Programmatic Media Specialist, you will be responsible for managing programmatic campaigns from end to end, including planning, campaign implementation, monitoring, and optimization.
Key Responsibilities:
- Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals.
- Set up programmatic campaigns in DSPs, ensuring proper configuration and targeting settings.
- Monitor campaign performance on a daily basis and make real-time adjustments to bids, budget allocation, and targeting.
- Build and deliver end-of-campaign evaluations, translating campaign performance data into key learnings and next steps.
- Support campaigns set up in trafficking and tag management.
- Manage the implementation flow, from delivery of creative assets to setup of campaigns on time.
- Work closely with Digital and Client Leads to align campaigns strategies across the media ecosystem.
Requirements:
- Bachelor or master's degree in Marketing, Management, Business Administration, or a related field.
- Interest in the digital media ecosystem and programmatic media.
- Good knowledge of programmatic platforms (DV360, The Trade Desk, or related platforms).
- Familiarity with full-funnel campaigns and running multiple digital formats.
- Analytical and critical thinking.
- Solutions-oriented mindset.
- Ability to collaborate effectively across functions/teams.
- Ability to identify opportunities and understand investment cases.
- Great attention to detail.
- Great communication and collaboration skills.
- Proficient in Microsoft Excel.
- Proficiency in English (B2 Level - spoken and written).
Additional Information:
We value the strength diversity brings to our business and are working hard to build a more inclusive workplace. We are happy to discuss all flexible and agile approaches to working for all our roles.
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