Digital Marketing Strategist

Há 5 dias


Lisboa, Lisboa, Portugal Bosch Group Tempo inteiro
About the Job

We are seeking a skilled Digital Marketing Strategist to join our team at the Bosch Group.

Job Description

Key Responsibilities:

  • Develop and implement strategies to enhance user experience, increase traffic, and drive lead generation for our hardware & software products;
  • Collaborate with cross-functional teams to ensure the website aligns with our business goals and marketing strategies;
  • Analyze website performance metrics and user behavior to identify opportunities for conversion rate optimization (CRO);
  • Conduct A/B testing and other experiments to improve conversion rates and user engagement;
  • Collaborate with content creators to ensure website content is optimized for search engines and user experience;
  • Monitor and report on website analytics and performance, providing insights and recommendations for continuous improvement;
  • Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic;
  • Coordinate with developers and designers to implement website changes and improvements.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, or a related field;
  • Experience with website analytics tools and the ability to analyze data to drive decision-making;
  • Proven experience in website management, with a strong focus on SEO and CRO;
  • Strong understanding of web design principles and user experience (UX) best practices;
  • Proficiency in A/B testing and other conversion optimization methodologies;
  • Excellent project management and organizational skills;
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams;
  • Familiarity with CMS platforms and basic HTML/CSS knowledge is a plus;
  • Fluency in English (written and spoken).
What We Offer

We offer a competitive salary of around $90,000 - $120,000 per year, depending on experience. Additionally, we provide:

  • Challenges in an international environment;
  • Career opportunities in one of the best companies in the world;
  • Flexible hours;
  • Medical services;
  • Discounts for employees;
  • Sports and health-related activities;
  • Canteen;
  • Good access to public transports;
  • Space for creativity.


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