Growth Marketing Specialist
3 semanas atrás
Cegid Corp. is a European leader in cloud business management solutions for finance, human resources, and retail sectors. We help our customers unleash their potential with innovative and purposeful business solutions. Our vocation is to make more possible, and we work every day to shape the future of our clients, our employees, and our industries.
Our team is looking for a professional to boost the market share of Vendus, a leading invoicing and POS software solution. The acquisition strategy and demand generation for Vendus are under the responsibility of the Cegid Iberia Marketing Department.
**Key Responsibilities:**
Customer Acquisition:
Develop and execute innovative and cost-effective strategies to acquire new users/customers. Utilize a data-driven approach to identify and target high-potential customer segments. Coordinate and optimize paid advertising campaigns across various platforms. Collaborate with the marketing team to create compelling content for lead generation.
Conversion Optimization:
Analyze user behavior and conversion data to identify opportunities for improvement. Conduct A/B testing on landing pages, user flows, and other conversion points to optimize for maximum conversion rates. Implement and iterate on strategies to enhance user onboarding processes.
Retention and Engagement:
Develop and implement strategies to improve user retention and increase customer lifetime value. Create and execute email marketing campaigns to nurture and engage existing users. Work closely with the product team to identify and implement features that enhance user satisfaction and loyalty.
Data Analysis:
Regularly analyze key performance indicators (KPIs) to assess the effectiveness of growth strategies. Use data-driven insights to identify trends, opportunities, and areas for improvement. Utilize analytics tools to track and report on campaign performance.
Innovation and Experimentation:
Stay abreast of industry trends and emerging growth hacking techniques. Continuously experiment with new channels, tools, and tactics to uncover scalable growth opportunities. Foster a culture of experimentation within the team.
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