Lead Crypto Communications Strategist
1 dia atrás
Company Overview
SWEAT Economy is the world's largest crypto on-ramp, transforming fitness into a rewarding experience.
About the Role
We're seeking an experienced Crypto Content Pro to join our team as a Lead Crypto Communications Strategist. As the voice of our brand across social channels, you'll craft and execute a strategic content plan that captivates both crypto-natives and mainstream audiences.
Key Responsibilities:
- Develop, publish, and monitor all external content across social media, blogs, website, PR, and video.
- Keepon everything aligned with our brand tone and big-picture goals.
- Design and execute content strategies aimed at growing our token holder base.
- Focus on engaging the Web3 community, educating users, and driving use cases for SWEAT tokens.
- Create tailored messaging for X, Reddit, YouTube, and Telegram to maximize engagement and conversion.
- Establish and uphold brand voice guidelines, empowering the team to communicate on-brand with confidence and clarity.
- Work hand-in-hand with product, marketing, BD, and community teams to keep messaging cohesive across all fronts.
- Overssee content initiatives end-to-end, ensuring timely, consistent, and high-quality delivery.
- Use analytics to sharpen content strategies, focusing on KPIs like token holder acquisition and engagement metrics across channels.
Requirements:
- 5+ years of experience in crypto content creation, building stories that resonate with the crypto-native community.
- Fluency in Web3 trends, protocols, best practices, and language.
- Stress-resilience, fast learning, and doer-ship, with a knack for delivering high-quality content under pressure.
- Outstanding communication skills, articulate and polished, with fluent or native English.
- Data-driven approach, using analytics to refine and optimize content.
- Crypto enthusiasm, driven to educate, reach into crypto communities, and widen adoption.
Salary: $120,000 - $150,000 per year
Benefits:
- A competitive salary and bonus structure.
- A comprehensive benefits package, including health insurance, retirement planning, and paid time off.
- The opportunity to work with a talented team of professionals in the crypto industry.
- A dynamic and fast-paced work environment with opportunities for growth and development.
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