ASO Strategist for Game Portfolio
Há 5 dias
We are seeking an experienced ASO Strategist to lead our game portfolio's visibility and mobile app downloads.
Key Responsibilities:- Develop and implement ASO strategies and processes to increase visibility and mobile app downloads
- Monitor and analyze keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings
- Formulate hypotheses and conduct A/B tests of app icons, screenshots, videos, and descriptions
- Create custom flow, work with CPP and CSL
- Analyze competitors' ASO strategies, monitor trends
- Maintain and improve the featuring direction
- Plan and run Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs
- 3+ years of experience in ASO/ASA management
- Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
- Experience in testing marketing creatives
- Experience with CPP and CSL
- Experience with ASO tools (AppFollow, ASOdesk, etc.)
- Analytical skills and ability to interpret data to make decisions
- English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners
- Estimated salary: $80,000 - $110,000 per year
- 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 day is added every year
- Flexible Public Holidays policy
- Individual budget for training and growth
- 100% Sick Leave compensation
- Payment for wear and tear on equipment while using a personal computer
- Remote work
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