ASO Strategist for Game Portfolio

Há 1 mês


Braga, Braga, Portugal Joyteractive Tempo inteiro
Job Description

We are seeking an experienced ASO Strategist to lead our game portfolio's visibility and mobile app downloads.

Key Responsibilities:
  • Develop and implement ASO strategies and processes to increase visibility and mobile app downloads
  • Monitor and analyze keywords, metadata, app descriptions for all available localizations, and other factors to optimize app store rankings
  • Formulate hypotheses and conduct A/B tests of app icons, screenshots, videos, and descriptions
  • Create custom flow, work with CPP and CSL
  • Analyze competitors' ASO strategies, monitor trends
  • Maintain and improve the featuring direction
  • Plan and run Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs
Requirements:
  • 3+ years of experience in ASO/ASA management
  • Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, etc.)
  • Experience in testing marketing creatives
  • Experience with CPP and CSL
  • Experience with ASO tools (AppFollow, ASOdesk, etc.)
  • Analytical skills and ability to interpret data to make decisions
  • English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners
What We Offer:
  • Estimated salary: $80,000 - $110,000 per year
  • 18 business days of compensated day-offs
  • 8 paid Personal Days a year + 1 day is added every year
  • Flexible Public Holidays policy
  • Individual budget for training and growth
  • 100% Sick Leave compensation
  • Payment for wear and tear on equipment while using a personal computer
  • Remote work


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