ASO Strategy and Optimization Lead

1 semana atrás


Braga, Braga, Portugal Joyteractive Tempo inteiro

**Job Overview**

We are seeking an experienced ASO (App Store Optimization) professional to lead our optimization efforts and drive visibility for our games portfolio. The ideal candidate will have a strong understanding of ASO fundamentals, experience in testing marketing creatives, and analytical skills to interpret data and make informed decisions.

**About the Role**

The ASO Strategy and Optimization Lead will be responsible for developing and implementing ASO strategies across multiple platforms, including the App Store and Google Play. This role requires a high level of expertise in ASO tools such as App Store Connect, Google Play Console, Sensor Tower, and other relevant software.

**Responsibilities**

  • Develop and implement ASO strategies to increase visibility and mobile app downloads
  • Monitor and analyze keywords, metadata, and app descriptions for all available localizations
  • Formulate hypotheses and conduct A/B tests of app icons, screenshots, videos, and descriptions
  • Analyze competitors' ASO strategies and monitor trends
  • Maintain and improve featuring direction
  • Plan and run Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs

**Requirements**

We are looking for a highly skilled and experienced professional with:

  • 3+ years of experience in ASO/ASA management
  • Strong knowledge of ASO fundamentals and its tools
  • Experience in testing marketing creatives
  • Experience with CPP and CSL
  • Experience with ASO tools such as AppFollow and ASOdesk
  • Analytical skills and ability to interpret data to make decisions
  • English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners

**What We Offer**

At Joyteractive, we offer a competitive salary and benefits package, including:

  • $80,000 - $110,000 per year, depending on experience
  • 18 business days of compensated day-offs
  • 8 paid Personal Days a year + 1 additional day each year
  • Flexible Public Holidays policy
  • Individual budget for training and growth
  • 100% Sick Leave compensation
  • Payment for wear and tear on equipment while using a personal computer
  • Remote work options


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