ASO Strategy and Optimization Lead
1 semana atrás
**Job Overview**
We are seeking an experienced ASO (App Store Optimization) professional to lead our optimization efforts and drive visibility for our games portfolio. The ideal candidate will have a strong understanding of ASO fundamentals, experience in testing marketing creatives, and analytical skills to interpret data and make informed decisions.
**About the Role**
The ASO Strategy and Optimization Lead will be responsible for developing and implementing ASO strategies across multiple platforms, including the App Store and Google Play. This role requires a high level of expertise in ASO tools such as App Store Connect, Google Play Console, Sensor Tower, and other relevant software.
**Responsibilities**
- Develop and implement ASO strategies to increase visibility and mobile app downloads
- Monitor and analyze keywords, metadata, and app descriptions for all available localizations
- Formulate hypotheses and conduct A/B tests of app icons, screenshots, videos, and descriptions
- Analyze competitors' ASO strategies and monitor trends
- Maintain and improve featuring direction
- Plan and run Apple Search Ads campaigns to maximize diversification and scaling across keywords and GEOs
**Requirements**
We are looking for a highly skilled and experienced professional with:
- 3+ years of experience in ASO/ASA management
- Strong knowledge of ASO fundamentals and its tools
- Experience in testing marketing creatives
- Experience with CPP and CSL
- Experience with ASO tools such as AppFollow and ASOdesk
- Analytical skills and ability to interpret data to make decisions
- English language proficiency at a level sufficient to read, analyze international data, trends, and communicate with partners
**What We Offer**
At Joyteractive, we offer a competitive salary and benefits package, including:
- $80,000 - $110,000 per year, depending on experience
- 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 additional day each year
- Flexible Public Holidays policy
- Individual budget for training and growth
- 100% Sick Leave compensation
- Payment for wear and tear on equipment while using a personal computer
- Remote work options
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