Digital Marketing Strategist for User Growth

Há 4 dias


Braga, Braga, Portugal Elephant Games Tempo inteiro
Job Description:

We are seeking a highly skilled User Acquisition Specialist to join our team at Elephant Games. As a key member of our growth marketing team, you will be responsible for developing and executing strategies to drive user acquisition and retention.

Responsibilities:
  • Plan, launch, and manage advertising campaigns across various platforms, including Google Ads, Facebook Ads, Apple Search Ads, TikTok Ads, and Bing Ads.
  • Track and analyze campaign performance, making data-driven decisions to optimize ad spend and improve ROI.
  • Develop and automate reports on campaign effectiveness, providing insights to inform future marketing strategies.
  • Design and execute A/B tests to validate hypotheses and improve user acquisition costs.
  • Analyze campaign effectiveness in Firebase and AppsFlyer, identifying areas for improvement.
  • Achieve set business goals and metrics, collaborating with cross-functional teams to ensure alignment.
  • Perform App Store Optimization (ASO) as needed, ensuring optimal visibility and discoverability.
Requirements:
  • At least 2-3 years of experience in user acquisition, with a proven track record of driving growth through digital marketing channels.
  • Strong understanding of performance marketing fundamentals, including ad platform mechanics and marketing strategies.
  • Basic knowledge of analytics tools and methods, with the ability to interpret complex data sets.
  • A proactive, growth-oriented mindset, with a passion for experimentation and continuous learning.
Benefits:
  • Flexible remote work schedule, allowing for a healthy work-life balance.
  • 23 days of vacation, 3 personal days, and paid sick leave, ensuring your well-being and productivity.
  • A data-driven culture, where decisions are made with clear numerical goals in mind.
  • The opportunity to shape strategy and influence key company goals, driving meaningful impact and growth.
Estimated Salary:

$85,000 - $110,000 per year, based on industry standards and location.



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