Mobile Gaming User Acquisition Strategist

2 semanas atrás


Braga, Braga, Portugal Values Value Tempo inteiro

User Acquisition Manager Job Description

At Values Value, we are looking for a skilled Mobile Gaming User Acquisition Strategist to join our team. As a key member of our user acquisition team, you will be responsible for developing and executing robust user acquisition strategies to attract high-quality users to our mobile games.

Main Responsibilities:
• Develop and execute user acquisition strategies across various channels, including Facebook, Google Ads, video networks, and other relevant platforms.
• Conduct in-depth performance analyses of UA campaigns, identifying key insights and implementing optimizations to enhance ROI and LTV.
• Utilize analytical tools like AppsFlyer to track, measure, and report on essential performance metrics.
• Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align UA efforts with overall business goals.
• Stay abreast of industry trends, competitive landscape, and best practices in user acquisition to drive ongoing improvement and innovation.
• Take charge of UA budget allocation and forecasting, ensuring resource efficiency to attain desired outcomes.

Requirements:
• Minimum 5 years of experience in user acquisition for mobile gaming, with a strong understanding of in-app purchases and monetization strategies.
• Proven track record of managing successful user acquisition campaigns and achieving growth targets.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in analytical tools and networks such as AppsFlyer.
• Experience with video networks and other relevant user acquisition channels.
• Ability to collaborate effectively across teams and possess excellent communication and interpersonal skills.

Why Join Us?
At Values Value, we offer a dynamic and supportive work environment that fosters creativity and innovation. Our team is passionate about mobile gaming and committed to delivering exceptional results. If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply for this exciting opportunity.


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