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Data-Driven Marketing Lead

Há 1 mês

Braga, Braga, Portugal Joyteractive Tempo inteiro

Job Title: Data-Driven Marketing Lead

Description: As a key member of our marketing team at Joyteractive, you will develop and implement accurate ROI forecasting systems for various marketing initiatives. You will deliver timely, high-quality data and insights to support decision-making and collaborate with teams to understand their needs and ensure access to relevant analytical resources.

Responsibilities:

  • Creating and maintaining dashboards based on requirements from the User Acquisition, ASO, and Creative teams
  • Developing and maintaining forecasting models with new data and performance results
  • Conducting in-depth data analysis to identify key trends and insights
  • Preparing regular reports and analytical briefings for management and stakeholders
  • Translating business requirements into technical specifications, coordinating with the Data Engineering team for solution development

Requirements:

  • Minimum 3 years in analytics, with at least 1.5 years specifically in marketing analytics
  • Advanced knowledge of SQL, Python or R, BI tools, and professional-level Excel or Google Sheets
  • Familiarity with digital marketing tools like Adjust, AppsFlyer, experience with attribution, fraud detection, and SKAN (SKAdNetwork) framework