Data-Driven Marketing Lead
Há 2 dias
Job Title: Data-Driven Marketing Lead
Description: As a key member of our marketing team at Joyteractive, you will develop and implement accurate ROI forecasting systems for various marketing initiatives. You will deliver timely, high-quality data and insights to support decision-making and collaborate with teams to understand their needs and ensure access to relevant analytical resources.
Responsibilities:
- Creating and maintaining dashboards based on requirements from the User Acquisition, ASO, and Creative teams
- Developing and maintaining forecasting models with new data and performance results
- Conducting in-depth data analysis to identify key trends and insights
- Preparing regular reports and analytical briefings for management and stakeholders
- Translating business requirements into technical specifications, coordinating with the Data Engineering team for solution development
Requirements:
- Minimum 3 years in analytics, with at least 1.5 years specifically in marketing analytics
- Advanced knowledge of SQL, Python or R, BI tools, and professional-level Excel or Google Sheets
- Familiarity with digital marketing tools like Adjust, AppsFlyer, experience with attribution, fraud detection, and SKAN (SKAdNetwork) framework
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