Marketing Team Lead

3 semanas atrás


Braga, Braga, Portugal Hitapps Tempo inteiro

We are seeking a seasoned Marketing Team Lead to spearhead the launch, management, and optimization of our gaming advertising campaigns. With a strong background in game development and a proven track record in promoting games through various platforms, you will be responsible for collaborating with product teams to define key performance indicators (KPIs) for our advertising campaigns.

The ideal candidate will have a minimum of 3 years of experience in gamedev, particularly in promoting games through platforms like Applovin, Unity, ironSource, Mintegral, Google Ads, Meta (Facebook), TikTok, and ASA. They should possess a deep understanding of calculating mobile metrics, such as CPA, LTV, ROAS, CVR, Retention, and more.

Key Responsibilities:

  • Assisting in the launch, management, and optimization of advertising campaigns
  • Monitoring, analyzing, and reporting on the effectiveness of campaigns and channels
  • Collaborating with product teams to define KPIs for advertising campaigns
  • Coordinating the work of the team
  • Formulating and testing hypotheses, and analyzing results
  • Managing and allocating the user acquisition budget, experimenting with new channels

Requirements:

  • Minimum 3 years of experience in gamedev, particularly in promoting games through various platforms
  • Knowledge and understanding of calculating mobile metrics: CPA, LTV, ROAS, CVR, Retention, etc.
  • Understanding of how ad network auctions work
  • Experience with ROAS campaigns
  • Experience in budget management, reporting on results, and forecasting future business impact
  • Conducting A/B tests for advertising campaigns

Benefits:

  • Official employment
  • High salary level ($120,000 - $180,000 per year)
  • Medical insurance
  • 100% compensation for vacations, sick leave, and day-offs
  • Compensation for educational and sports activities
  • Work in a team without bureaucracy
  • Opportunity to influence processes within the department

Let's create hits together


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