Vp of Demand Generation

LOCATION

Hybrid in Lisbon (minimum of 2-3 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

Usercentrics is seeking a VP of Demand Generation to spearhead our EMEA acquisition and pipeline growth strategy. Reporting directly to the CMO, this role will be pivotal in driving measurable revenue impact across product-led and sales-assisted motions. You will be both a strategic architect and a hands-on operator, shaping scalable growth playbooks while leading a high-performing team.

YOUR TASKS
- Drive new ARR generation across self-serve and assisted sales channels by scaling and optimizing our multi-channel acquisition (Search, Paid Social, YouTube, Affiliates, ABM, Events, Partner Marketing) and lead pipeline generation and acceleration programs.
- Develop scalable, repeatable growth playbooks in collaboration with other GTM leaders.
- Build, lead, and mentor a high-performing team, including data & performance content experts.
- Ensure data-led optimization across all channels. Empower the team to leverage the latest technologies, such as AI agents, Value-Based bidding with predictive models to improve CAC, CAC:Payback, LTV, and conversion rates.
- Establish measurement frameworks and ensure accurate reporting of marketing KPIs (Signups, PQLs, Premiums, MQL, SQL, ARR).
- Partner with Sales operations and Web Experience teams to optimize funnel processes, data flows, and attribution.
- Collaborate cross-functionally with Growth, Sales, Partnerships, Product, Finance, BI, and HR, acting as a trusted advisor to senior leadership.
- Continuously refine our marketing tech stack (Salesforce, Pardot, GA4, DreamData, Supermetrics, automation tools).
- Contribute to overall company strategy through ideas, insights and creativity. Provide actionable intelligence on marketing performance and operations, conversion rates, funnel performance and other KPIs on a consistent and recurring basis (trends, fundamentals, analysis).

YOU BRING
- 8+ years of experience, and at least proven experience leading Demand Generation teams for growing B2B/SaaS companies with a mix of self-serve and assisted sales. Demonstrated success in supporting multi-market efforts, complex marketing campaigns, and a team approach to selling for direct sales and channel-based. Full proficiency working with CRM stacks (Salesforce/Pardot) and Hands-on expertise with performance acquisition channels and managing budgets above 10M yearly is highly desirable.
- Analytical, you are a master of numbers and proactively slice and dice data in multiple ways to detect conclusive patterns. You are always asking questions and are never satisfied till you receive answers. You know that data is crucial and that it is through stories and examples that people understand and change behaviors.
- Empathetic Leader: builds high-performing and innovative teams through clarity, respect, and psychological safety.
- Strategic operator: able to align acquisition programs with company strategy and growth goals.
- Collaborative partner: proven ability to work with C-suite and cross-functional leaders in diverse, global environments.
- Forward-thinking: Ability to solve complex problems and articulate the root cause and recommended solutions. A strong ability to address current day challenges and account for what is needed now and in the future.
- Operational Excellence: Able to drive projects to completion and organize/prioritize work for self and the teams. Sustain execution and urgency in the work processes.
- Strong Communicator: Executive presence and polish with the ability to work and communicate at executive level while still staying hands-on with the DemandGen team. The ability to clearly articulate the company's growth strategy and plans, so everyone understands the vision and goals.

WHY JOIN USERCENTRICS?
- Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
- Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
- Get involved We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
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