Field Marketing Coordinator

**Location**:Portugal (with extensive travel across Europe & the US)
- ** Required Experience**: Minimum 3 years of hands-on field/event marketing experience, preferably in B2B SaaS

**Position Overview**:
As our Field Marketing Coordinator, you will be the driving force behind HiJiffy’s event marketing strategy—from initial planning and booth design to on-site execution and post-event logistics.

You’ll craft standout brand activations that engage attendees, manage every operational detail with precision, and turn each trade show into a powerful lead-generation and relationship-building opportunity.

In parallel, you’ll collaborate closely with the People team to plan and deliver our key internal gatherings, ensuring that our company-wide and team-focused events reflect the same level of creativity, organisation, and impact.

**Key Responsibilities**:

- **External Event Strategy & Planning**
- Define and maintain the annual trade-show calendar in alignment with Sales and Marketing goals.
- Negotiate booth space, sponsorships, and exhibit packages to align with marketing objectives.
- **Logistics & Production**
- Manage end-to-end booth production: coordinate with designers, vendors, freight forwarders, and venues.
- Coordinate shipping, customs, and on-site setup/dismantle schedules, ensuring compliance with venue regulations.
- **Brand Activations & Collateral**
- Conceptualise and execute engaging brand activations that drive booth traffic and on-site engagement.
- Manage the production of event collateral alongside the creative team.
- **On-Site Management**
- Be present on-site pre-event (setup), during the event (booth management, staff coordination) and post-event (dismantle).
- Train and brief on-site staff and sales teams on processes and logistics (e.g. lead-capture processes, giveaways).
- ** Budget & Vendor Management**
- Own and monitor event budgets; negotiate contracts and sponsorship packages to maximize ROI and cost efficiency.
- Build and nurture strategic partnerships with venues, providers, and logistics vendors, securing favorable terms and ensuring flawless execution.
- **Event ROI Analysis & Growth Enablement**
- Set MQL and MRR targets for each event; collaborate with the Growth team to collect and analyze metrics— qualified contacts, key-account engagement, and MRR attribution— and leverage those insights to optimize budgets, activations, and event selection.
- Collaborate with Growth to curate attendee lists of hoteliers and decision-makers, ensuring high-value prospects are handed off to Sales for on-site meetings and/or post-event demos.
- ** Internal Event Coordination**
- Partner with the People team to plan and execute quarterly company-wide events and team-specific gatherings.
- Manage all aspects of the event, from venue selection to agenda planning, from vendor coordination to on-site logistics.

**Qualifications & Experience**:

- **Education**:

- Bachelor’s degree in Marketing, Business, Hospitality, or related field.
- **Experience**:

- At least **3 years in field or event marketing**, preferably within a B2B SaaS environment (hospitality tech a plus).
- Demonstrated success managing large-scale international exhibitions.
- **Technical Skills**:

- Fluent in English, written and spoken; additional languages (Spanish, French, German) highly desirable.

**Core Competencies**:

- ** Project Management**: Expert at juggling multiple, overlapping event timelines and complex logistics.
- ** Communication & Leadership**: Clear presenter, skilled at stakeholder alignment and team coordination.
- ** Problem Solving**:Agile thinker who can swiftly address on-site challenges.
- ** Attention to Detail**: Meticulous with budgets, schedules, and compliance.
- ** Resilience & Adaptability**: Comfortable with frequent travel and back-to-back multi-day events.

**Travel Requirements**:

- Frequent travel across Europe and the US, with on-site presence for multi-day event setups, live management, and dismantling.
- Flexibility to handle consecutive events and evening/weekend commitments as needed.