Ces Self-service Specialist

2 semanas atrás


Braga, Portugal Nestlé Tempo inteiro

**Position Snapshot**

Location: Lisbon, Portugal
Company: Nestlé Business Services
Full-time

Hybrid

**Position Summary**

The Consumer Engagement Performance Self-Service Specialist plays a key role in transforming the self-service experience through intelligent automation and AI-driven personalization. With the integration of generative AI, this role focuses on curating dynamic knowledge content, optimizing chatbot performance, and ensuring seamless consumer journeys across digital support channels.

**A Day in the life of...**
- Salesforce Knowledge Management: Curate, update, and validate knowledge articles within Salesforce to support both human agents and AI-powered chatbots. Ensure content is structured for optimal retrieval by large language models (LLMs).
- Chatbot Optimization: Collaborate with technical teams to enhance chatbot capabilities using generative AI, ensuring accurate, context-aware responses and integration with APIs (e.g., Magento, Aftership).
- Content Governance & RACI Execution: Implement governance models for global and local content ownership, approval workflows, and repository management aligned with business units and markets.
- Consumer Journey Design: Map and refine user flows across self-service touchpoints, identifying friction points and designing intuitive, AI-enhanced navigation paths.
- Performance Analytics & Insights: Monitor KPIs such as resolution rate, deflection rate, and consumer satisfaction. Use tools like Power BI to analyze transcripts and identify improvement opportunities.
- Feedback Loop Management: Collect and analyze consumer feedback to continuously improve content relevance, chatbot accuracy, and overall experience.
- Cross-Functional Collaboration: Work closely with UX designers, developers, content creators, and global governance teams to align self-service initiatives with strategic goals.

**What will make you successful**
- Fluency in **English and Portuguese**:

- Experience with **Salesforce Knowledge Base** and **ServiceNow**:

- Familiarity with **generative AI** and **LLM-based chatbot models**:

- Strong analytical skills to track and interpret consumer data.
- Understanding of **consumer behavior**, **CX principles**, and **engagement strategies**:

- Excellent communication and writing skills
- Ability to work effectively with **cross-functional and global teams**:

- Knowledge of **contact center operations** and **self-service platforms



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