Web Analytics Manager
Há 2 dias
**What's in it for you**:
The Web Analytics Manager will support the Digital Analytics area and generate insights by supporting fact-based decision-making using business data. This needs knowledge about the digital world (web and apps), privacy and data, conversion, and navigation funnel, implementing and managing data flows using a variety of technologies and analytical techniques.
Working with the operational teams to target areas of opportunity or improvement and maximize business value. The role requires configuring data collection tools, integrating external tools, importing, cleaning, transforming, validating data with the purpose of understanding, or making conclusions from the data for decision-making purposes.
**What you'll do**:
- Configures tag manager, analytics collector and other tools to maximize integration and data collection of digital platforms usage;
- Supports Digital Campaign analysis and commercial performance;
- Prepares A/B tests and personalizations to improve customer journeys;
- Monitorizes tracking, data quality and processes;
- Performs analyses and gives insights.
**Who you are**:
- Academic Background in Math, Engineering, Management or Economy;
- Data processes;
- Scripting and integration;
- Organisation and autonomy;
- Campaign optimization;
- Technical knowledge in Javascript, Python, Excel and Databases;
- Fluent/High proficiency in English and Portuguese.
**Who we are**:
**Not a perfect fit?**:
**Together we can**:
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