Digital Marketing Manager Web and Communication de

2 semanas atrás

Lisboa, Portugal PTC Group Tempo inteiro

**About the job Digital Marketing Manager Web and Communication_DE**:
IT company, offering a full range of technology products, solutions, and services. Approximately 155,000 people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers.

We are looking for a Digital Marketing Manager Web and Communication for the Central Europe (Germany, Austria, Switzerland) region.

**Responsabilities and Tasks of the Job**
- Creates and programs new websites in our CMS
- Runs communication for events and webinars (using the Marketing Automation System, eg. Marketo, SFDC, etc.)
- Works with the marketing teams to ensure that all web content meets a high standard.
- Works with the marketing teams and external agencies to create new web content, and publish this to the country websites.
- Implements a program of continuous improvement, using analytics to identify weak content and working with content owners to make improvements.
- Creates and implements a regional digital strategy for web aligned to global priorities.
- Manages budget to determine how it is spent across priority areas.

**Mandatory skills**:

- Good knowledge and experience in HTML5, CSS3, js and some design skills (PhotoShop)
- Experience with a multi-layer corporate marketing CMS such as SDL Tridion or Sitecore, publishing content to multiple websites
- Experienced in designing, creating and optimizing web and event sites
- Experience working on corporate sites within a complex global organization
- Google Analytics report generation and turning analytics into recommendations for improvement (SEO, SEA, etc.)
- Experienced in using marketing automation systems - preferable Marketo and SFDC
- Good understanding of digital marketing as a whole including user behaviors and trends
- Understanding of digital best practice in areas like usability, accessibility, content quality, search engine optimization, data privacy (GDPR and PECR)
- Good communication especially written, presentation, networking and influencing skills.
- Confidence to represent regional requirements at the global level
- Experience of managing multiple stakeholders on complex projects including agencies and internal stakeholders
- Budget management and balancing competing priorities
- Digital copywriting skills, including optimisation
- Experience with marketing automation tools
- IT literate with excellent Microsoft Office skills (Outlook, Word, Excel, PowerPoint).
- Team player and comfortable working in remote teams
- Excellent attention to detail
- Open to working across different cultures and addressing different agendas
- Ability to work with different people including senior business stakeholders (internal and external) as well as agencies.
- Positive & proactive style
- Creative, self-motivated, autonomous, enthusiastic, proactive
- Ability to multi-task and work to tight deadlines.
- Creative, energetic, dynamic, self-motivated and a team player
- German (native) and (fluent) English language

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