Social Media Marketing

Job Title : Social Media Marketing (SMM) Manager

Location : Remote

Employment Type : Full-time (Freelance)

**About OrangeUni**

At OrangeUni, we bring creative visions to life. Our multidisciplinary team delivers excellence across media design, digital marketing, customer service, and IT recruitment. We help brands stand out in today’s competitive digital world by combining innovation, strategy, and quality execution.

**Position Summary**

We’re looking for a Social Media Marketing (SMM) Manager - a strategic, analytical, and creatively driven professional who can elevate our brand’s online presence, strengthen engagement, and drive measurable growth.

This role goes beyond posting content - it’s about crafting impactful campaigns, analyzing performance, leading the social media team, and ensuring our platforms consistently reflect our brand voice and goals. If you’re proactive, organized, and passionate about turning ideas into results, we’d love to meet you.

**Key Responsibilities**

1. Strategy & Planning
- Develop and execute a comprehensive, multi-platform social media strategy that aligns with business goals.
- Conduct performance audits and continuously refine strategy based on data-driven insights.
- Define KPIs, growth goals, and engagement benchmarks for all channels.
- Plan monthly and quarterly content calendars aligned with marketing campaigns and company milestones.

2. Content Leadership
- Lead ideation and execution of creative, engaging, and on-brand content for platforms including TikTok, Instagram, LinkedIn, Facebook, YouTube, and X.
- Collaborate with the design and content teams to produce high-quality visuals, videos, and copy.
- Stay ahead of social trends, formats, and platform updates to keep content fresh and competitive.
- Produce engaging, on-brand content weekly.
- Collaborate with internal talent for ideas and scripts.
- Innovate with new content formats across video, marketing, and social media teams.
- Review and approve posts to ensure messaging consistency and alignment with brand guidelines.

3. Analytics & Optimization
- Monitor performance metrics such as engagement, reach, conversions, and audience growth.
- Deliver weekly and monthly reports with key insights and optimization recommendations.
- Identify high-performing content types and scale their impact through data-backed strategies.

4. Team Collaboration & Coordination
- Coordinate with marketing, creative, and IT teams to align social media initiatives with product launches, recruitment efforts, and campaigns.
- Work closely with media buyers to identify organic content worth promoting.
- Support the recruitment and supervision of SMM specialists, content creators, and community managers.

5. Community Management
- Oversee day-to-day engagement across platforms: respond to messages, comments, and mentions.
- Manage online reputation and ensure consistent, professional brand communication.
- Encourage user-generated content and foster a sense of community among followers.

6. Paid Campaign Collaboration
- Collaborate with media buyers to plan and optimize paid social campaigns.
- Suggest high-performing organic posts for boosting and contribute to targeting discussions.
- Track campaign performance and provide insights for improving ROI.

7. Organization & Leadership
- Manage the social media workflow, ensuring all campaigns launch on time and meet performance goals.
- Set clear priorities, delegate effectively, and ensure accountability within the SMM team.
- Conduct regular team check-ins to ensure alignment and address any bottlenecks.

**Preferred Skills & Qualities**
- 5+ years of proven experience in social media management or marketing.
- Exceptional copywriting and content strategy skills.
- Strong analytical mindset and familiarity with analytics tools (Meta Business Suite, Hootsuite, Google Analytics, etc.).
- Proficiency in paid social ad collaboration (Meta Ads, TikTok Ads, LinkedIn Ads).
- Strong understanding of social media algorithms and audience engagement techniques.
- Basic design/editing skills in Canva, Photoshop, or Figma.
- Excellent English communication, organizational, and leadership skills.

**Why Join OrangeUni?**
- Creative Freedom: Share your ideas and test bold content strategies.
- Growth-Oriented Culture: Opportunity to develop leadership and digital strategy expertise.
- Collaborative Environment: Work with professionals across marketing, design, and IT.
- Impactful Work: Your campaigns directly influence brand visibility and audience engagement.

**How to Apply**

If you’re passionate about social media, storytelling, and digital strategy, we’d love to hear from you.

Pay: 1,000.00€ - 2,200.00€ per month

Application Question(s):

- Have you managed social media campaigns for large brands on platforms such as TikTok, Instagram, YouTube, Facebook, or LinkedIn? If yes, please specify your responsibilities and achievements.
- Please send us your Portfolio/Project link