Senior Manager for Marketing Analytics

The role of Senior Manager for Marketing Analytics at Canonical

Canonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics, or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're seeking a Marketing Analytics Senior Manager to join our team and execute our growth hacking strategy. Our team focuses on technology adoption patterns, respecting visitors' data, and using open source in marketing.

The Canonical marketing team drives commercial outcomes through digital campaigns, lifecycle management, events, partnerships, and community development. If you are motivated by growth, customer satisfaction, and filling the sales funnel, we want to hear from you.

This role reports to the VP of Marketing.

**Location**: _Our company largely works from home. This role can be based in the Europe, Middle East, and Africa time zones._

**What your day will look like**:

- Lead the growth engineering team, comprising data analysts, performance marketers, lifecycle marketers, and marketing automation specialists, to achieve the best commercial results through data and technology.
- Own reporting and analytics throughout the customer lifecycle, including ABM, multi-touch attribution, funnel performance, acquisition costs, and retention.
- Develop and monitor OKRs and conversion rates across marketing and revenue funnels.
- Optimize lead scoring, flow, and cadences to improve conversion rates.
- Develop web analytics and SEO strategies to sustain high organic user and customer acquisition.
- Drive Return On Ad Spend (ROAS) optimization via attribution models, advanced targeting, and channel exploration.
- Ensure data quality and completeness through governance policies and practices.
- Promote a culture of experimentation with processes, tools, and expertise.
- Collaborate across teams to develop data solutions for go-to-market challenges.
- Support the marketing team with training, tools, and documentation to ensure execution excellence.

**What we are looking for in you**:

- An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, engineering, or a compelling alternative with a strong academic record.
- A strong analytical mindset with proven project management that drives commercial success.
- Knowledge of advanced marketing analytics (media mix modeling, cohort analysis, attribution models), coding/scripting languages (Python, JS), and databases (SQL).
- Exceptional management experience leading analytical and creative professionals.
- Experience selecting, implementing, and managing a cutting-edge martech stack, preferably open source.
- A track record of fostering a culture of experimentation.
- Advanced web analytics and SEO expertise.
- Ability to collaborate with senior stakeholders across functions to translate strategic questions into impactful analytics projects.
- Willingness to travel 2-4 times annually for internal events.

**Additional Skills of Interest**
- Experience implementing ML-generated predictive models for lead generation or customer retention.

**What we offer you**:
We consider location, experience, and performance in our global compensation, revisited annually. Benefits include a performance-based commission, learning and development budget, remote work, recognition rewards, holiday leave, parental leave, Employee Assistance Programme, travel opportunities, and travel upgrades for company events.

**About Canonical**:
Canonical is a pioneering open source tech firm, publisher of Ubuntu, and a leader in AI, IoT, and cloud platforms. We recruit globally and uphold high standards of excellence. Since 2004, we've been a remote-first company, encouraging innovative thinking, continuous learning, and skill development. We are an equal opportunity employer committed to diversity and inclusion.

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